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In fashion-retail, things change fast, while consumers get more and more picky. This is Mia Deaconu’s outlook on the industry. Mia is Marketing Manager at Fashion House and we wanted to hear her thoughts about FH’s first influencerscampaign. Well, *read* her thoughts actually. So we asked her a few questions about it. The campaign was […]
”Micro-influencing” is no longer a new concept in marketing, but still, let us commence this piece with a standard question: What is a micro-influencer? Definitions do not vary too much from one expert to another, but when it comes to numbers, there are indeed some differences. For example, Tribe says micro-influencers have over 3000 followers, […]
The post A debate on the growing importance of micro-influencers in marketing appeared first on 2Performant Blog.
Dana Gretcu is Content Marketing & Social Media Lead at ING. This made her a perfect match for answering some questions for us on topics such as influencer marketing. The most recent campaign she has been involved in at ING was developed in February for Valentne’s Day. Or Drgaboete, as the Romanians call it. The influencer chosen? […]